e-Business Intelligence

e-Business Intelligence platforms gather useful data of what content, products or other information each visitor to a website sees. By creating dynamic business filters, the system delivers highly targeted user profiles to send one-to-one email marketing communications, and customize a website on-the-fly to match each user interests.

To any anonymous visitor to a website, the platform can deliver customized content and advertising accordingly to his navigation pattern and searching terms. So, if someone searchs for the term “Rock”, the platform is able to deliver targeted ads that match what he is looking for.

A logged in user provides valuable information about his navigation interests and content he is looking for to the platform. Using this information the eBI solution can deliver targeted email newsletters and customize the website content.

Key benefits:

As a management tool::

:: Delivers valuable information about the navigation pattern of the visitors to the company website for decision making.

:: The information gathered allows the company to better understand what their users are looking for and adapt it so as to meet their needs quicker.

:: Contributes to better knowing the company´s customers and their needs so as to delivered customized content and product promotions.